A Newborn Care Specialist (NCS), often referred to as a "baby nurse" or "infant specialist," is a highly trained professional who specializes in providing comprehensive care and support to newborns and their families during the postpartum period. Their primary goal is to ensure the well-being of both the baby and the parents during this delicate phase of life. 

NCSs have a deep understanding of the unique needs of newborns, including their feeding, sleeping, and developmental milestones. They can provide parents with guidance and support on a wide range of topics, such as:

Feeding: NCSs can help parents establish a successful feeding routine, whether they are breastfeeding, formula feeding, or a combination of both. They can also provide support with latching and positioning issues, and common feeding problems such as reflux and colic.

Sleep: NCSs can help parents create a healthy sleep schedule for their baby, and teach them how to soothe and settle their baby at bedtime. They can also provide guidance on dealing with common sleep problems such as night wakings and early morning wake-ups.

Development: NCSs can help parents track their baby's developmental milestones and identify any potential concerns. They can also provide advice on how to stimulate and support their baby's development.